Emmy-nominated PR and strategic communications professional turning complex stories into media placements, executive positioning, and campaigns that move audiences.

I run a boutique PR and strategic communications practice built on nearly a decade of newsroom instincts, now applied to media relations, executive ghostwriting, founder coaching, and corporate communications.

What I Do

  • Secure earned media placements by building media lists, pitching with conviction, and maintaining direct relationships with reporters

  • Lead PR strategy for clients navigating high-stakes or sensitive communications, from legal matters to nationwide policy campaigns

  • Ghostwrite executive thought leadership and shape founder/CEO voice for public-facing platforms

  • Coach founders on brand strategy and messaging that connects with their audience and builds trust

  • Apply SEO and analytics tools to make sure messaging performs, not just sounds good

Selected Impact

  • Led PR strategy and secured four confirmed TV placements for a fourth-generation luxury business in under a month in a brand new market

  • Serve as lead PR strategist for an active legal case, building media lists and securing placements through direct reporter relationships

  • Built the cross-partisan messaging framework for a nonpartisan governance initiative ahead of a national launch

  • Partnered with a founder from early launch to build market positioning and secure Forbes Coaches Council placement

  • Nearly a decade of broadcast journalism across four stations and three states, syndicated across 100+ outlets reaching 50+ U.S. markets, the reporting foundation this practice is built on

Two Paths

See PR & Strategic Communications Work — current client strategy, media relations, and campaign results See Broadcast & Editorial Background — the reporting career and byline work that built these instincts